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Thailand’s soft power shines through food, fun and 5F charm
Thailand’s soft power shines through food, fun and 5F charm
THURSDAY, JUNE 25, 2026
Thailand rises to 38th in the 2026 Global Soft Power Index as food, fun, tourism appeal and 5F culture strengthen its global image.The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
The sizzle of socialisation: How Moo Kata makes Thailand’s table glow
TUESDAY, JUNE 23, 2026
Thailand’s Moo Kata turns dinner into a shared ritual, blending soft power, tourism and communal comfort around one sizzling grill.Sabeeda: Cambodia UNESCO seat will not affect Thai heritage bids
Sabeeda: Cambodia UNESCO seat will not affect Thai heritage bids
SUNDAY, JUNE 21, 2026
Culture Minister Sabeeda Thaised says Cambodia’s UNESCO committee seat will not affect Thailand’s bids to inscribe Chud Thai and Muay Thai as intangible cultural heritage.KLUB25 pushes Thai nightlife onto the global stage
KLUB25 pushes Thai nightlife onto the global stage
WEDNESDAY, MAY 27, 2026
Bangkok’s KLUB25 enters The World’s 100 Best Clubs 2025, highlighting Thailand’s growing nightlife soft power and night economyLoei’s Phi Khon Nam festival draws crowds to Chiang Khan village
Loei’s Phi Khon Nam festival draws crowds to Chiang Khan village
MONDAY, MAY 04, 2026
Loei’s Phi Khon Nam 2026 festival in Chiang Khan drew Thai and foreign visitors as Ban Na Sao villagers staged masked dances to honour ancestral spirits and pray for seasonal rain.Gawdland wins world title, thrusts Thai drag into spotlight
Gawdland wins world title, thrusts Thai drag into spotlight
MONDAY, APRIL 06, 2026
Thai drag queen Gawdland wins RuPaul's Drag Race UK vs The World Series 3, showcasing Thai culture and elevating the country’s drag scene onto the global stage.Thai fashion exports soar to 220 billion baht as DIPROM boosts SME soft power
Thai fashion exports soar to 220 billion baht as DIPROM boosts SME soft power
FRIDAY, OCTOBER 17, 2025
Thai fashion exports hit 220 billion baht as DIPROM empowers SMEs with soft power, innovation, and brand building to compete on the global stage.Sawasdee Seoul 2025 brings Thai soft power to South Korea on Sept 6–7
Sawasdee Seoul 2025 brings Thai soft power to South Korea on Sept 6–7
FRIDAY, SEPTEMBER 05, 2025
The Royal Thai Embassy in Seoul is hosting Sawasdee Seoul 2025: Discover Thailand, a festival showcasing Thailand’s soft power through art, culture, food, handicrafts, and T-Pop. Thailand to host Asia’s largest gaming event in October 2025
Thailand to host Asia’s largest gaming event in October 2025
SUNDAY, AUGUST 24, 2025
The Thai government has confirmed it will host Asia’s biggest gaming event in October 2025, aiming to boost the country’s gaming industry valued at over 34 billion baht.